National Public Media Sales Materials

In 2015, NPM embarked on a five-year initiative to raise $100M+ annually in corporate sponsorship for NPR. The initiative required an owned, earned and paid media strategy to raise awareness about NPR sponsorship in the marketplace. Central to this strategy was  revamped sales materials communicating the power of NPR.

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The comprehensive audit and sales material redesign was completed with in-house design resources and addressed:

• Positioning— Updated sales narrative for NPR sponsorship highlighting cross-platform branding opportunities within NPR’s brand-safe, trusted environment. The materials focused on brevity, compelling copy, hyper-relevant data, and bold imagery.

• Design— Adopted a bold visual style aligned with NPR brand guidelines that leveraged universal fonts and simplified layouts to support updates without requiring design software or proprietary fonts.

• Access— Increased ability for sales team to customize materials while preserving data integrity, messaging, and visual consistency.