Hello!

Pop & Awe is me, Johanna Weber. A writer, who turned my love of language into a career helping brands bring their story to life across platforms and build real connections with their audience. 

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I believe in listening and the power of dialogue. I've often (if not always) learned more from what doesn't go as planned. I was recognized in AdAge's "40 under 40" for simply doing what I love.​

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I love coffee, ideally with a chocolate croissant. When I'm not working with amazing brands, I'm biking with my two boys, listening to podcasts, reading, or cooking. I love letterpress stationery and believe in the healing power of snail mail. I'm pro-wallpaper, Phoebe Waller Bridge, The Clash, and summertime in Maine. 

 

For more, connect via email or LinkedIn or check out my full resume.